Safeguarding retirements by teaching alternative ways to be independent.
Competency across a wide range of disciplines for personal and business.
Three decades of delivering tax-efficient products and strategies.
Helping to build retirements while helping to provide security.

Our goal is to provide tax-efficient products and strategies that reduce risk while improving returns for our clients through proper asset allocation, distribution planning and tax diversification.



Ronald Richards
Founder CEO
Compounding interest is the most basic principle to build wealth. That’s why some of us don’t interrupt building our nest egg and wait as long as we can before drawing income. We can help keep compounding interest go uninterrupted, where your hard earned money thrives best.

Growing your business with end in mind is the key to ending on your own terms. We help you gain clarity on the value of your business, gain clarity on how to scale, and provide you with a one-stop-shop exit team with M&A Experts, Tax Planners, Attorneys, and Advisors.

Most business with 10 employees or more can get employer benefits & employee benefits -- all at No Cost. Solid Ground Financial is an advisory firm specializing in Wellness Protection Programs, also known as Section 125 Cafeteria Plans. Solid Ground is an industry leader in bringing major savings to employers through various Federally compliant Wellness and Integrated Medical Plans.

Our strategies include the ability to protect your savings from the devastating impacts of risks, optimize the returns on your money with upside market potential, all while eliminating exposure to the inevitable roller coaster of market volatility. We can help you outsmart the banks and finance purchases with your OWN money while still potentially earning interest on the entire amount of the loan. In the end, we'll help you build a nest egg tax deferred, access it tax free—and never worry about outliving your money.




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3030 N. Rocky Point Dr. W., Suite 150, Tampa FL 33607